FORMULATOR HUB
For cosmetic makers ready to go pro: learn to formulate skincare and haircare with professional standards
WHERE QUESTIONS BECOME SKILLS
cosmetic Formulation starts
with knowing
why you'd make one choice over another
You've been following formulas. Now it's time to learn how they actually work
You can make a beautiful cream or a colourful shampoo bar from a blog post. You've done it dozens of times, and you are good at it. But when you try to change something, such as swapping an oil, adjusting the texture, or fixing a batch that separated, you're lost because the results are now so different.
That is because you weren’t working from understanding; you were working from instructions.
Following recipes has its limits
You hit those limits the moment you want to design your own products instead of copying them from the same old blog post.
If you’re here, I know that...
You can follow a formula , but you can’t explain why the percentages matter or what would happen if you changed something
You’ve bought ingredients that sounded promising, then realised you don’t quite know how to use them.
You’ve had batches look fine at first, but they may or may not separate or smell off weeks later.
Sharing products feels risky because stability and preservation don’t feel certain
Here is the part that matters:
If you cannot explain why your formula works, you are not in control of it.
And without control, it is hard to trust it, repeat it, or confidently stand behind it.
At Formulator Hub,
I teach formulation by
making the thinking visible.
Instead of learning formulas to copy, you learn how to read them.
You understand what each ingredient is doing, why it's there, and what can change when you adjust it.
Formulation becomes more intentional.
When something doesn't work, you can figure out what's wrong. You can trace the cause of the problem and decide what to change next.
That’s what understanding looks like in practice.
Why you should trust me to teach you this
I am Timi, a qualified cosmetic chemist.
I have worked in the cosmetic industry formulating products professionally, and I have been teaching natural formulation for several years. I built Formulator Hub because I couldn't let go of teaching others and sharing a more creative yet scientifically accurate aspect of formulating. I also kept seeing the same problem: talented makers hitting a wall because they wanted to grow, but the teaching available online was either too shallow or too academic
So I created something different.
A formulation training that explains the science in plain language, gives you professional standards without the overwhelm, and supports you with tools that work when I am not there. That includes AI assistants available around the clock, troubleshooting diagnostic apps, and regular live sessions where you can ask about your actual formulas, not hypothetical ones.
"I don't teach trends or shortcuts. I teach you how formulation works so you can make decisions you can defend."
HOW are my courses different?
Written & taught by
a qualified cosmetic chemist
I have been working professionally in the cosmetic industry for years, formulating products for brands. When you ask about your formula, you get guidance based on real industry experience.
5 Layers of Support
expert guidance + Technology working together
Live sessions twice a week. Direct messaging access. AI FormuLab Assistants and AI Tutors available 24/7. Diagnostic tools for troubleshooting. A community of serious formulators working alongside you.
UNIQUE Teaching Method
Learn the method I use daily
All my courses are based on my EFD method:
-Explore real products,
-Formulate together with support,
-Design your own with confidence.
How you can work with me
I have built different ways to learn formulation here, depending on where you are and what you need.
Smart Formulator Hub
This is a suite of AI FormuLab assistants you can access on their own. Ingredient guidance, regulatory support, substitution advice, compliance questions, fragrance safety limits and more are all available whenever you are formulating. Useful if you have already done training elsewhere but want more support tools.
Pro Formulator Path
This is my brand new, main programme launching in 2026.
This course is for serious formulators who want complete training, from ingredient function through to professional stability testing, compliance basics, and business foundations. You get live troubleshooting sessions, AI tools available 24/7, and direct access to me for questions about your actual formulas. This is not a recipe collection. It is structured training that teaches you how to design, test, and defend your own formulations.
Spotlight Courses
These are focused courses on single product types: shampoo bars, cleansing bars, pressed serums, solid moisturising bars and more. Each one teaches you the formulation logic for that specific product without the full business and compliance training. Good if you want to master one thing properly before expanding your range.
More Resources & Tools
FormuFix, my troubleshooting diagnostic app
Identify what went wrong with your formula in minutes
FormuLog,
my complete documentation & costing system
Record and track formulas, manage your ingredients and stock, calculate costs, record batch production and document every part of your system.
FormuGift,
my seasonal Formulation Calendar
Limited-edition formula collections for for special occasions throughout the year; each with ready-to-make formulas and full instructions
FormuLab AI Assistants,
my team of formulation specialists
Instant answers on ingredients, preservation, fragrance safety, texture issues and more - trained on professional formulation standards
Pocket Books,
quick reference guides for your formulation bench
Compact guides covering botanicals, carrier oils, proteins, anti-ageing actives, herbal extracts, and pH.
Keep them in your workspace for instant answers.
Not sure what's really in a product?
Decode any cosmetic ingredient list in minutes with Lexie, the Cosmetic Label Decoder.
You've probably looked at an INCI list on a cosmetic bottle and thought:
"I recognise a few ingredients... but I'm not totally sure what some of them are doing."
Lexie helps you change that. She's a FormuLab Assistant I trained to walk you through what's actually inside a cosmetic product and explain each ingredient, what it does, and why it might have been included.
She shows you how ingredients are grouped by function, so instead of a random list, you see the structure.
She won't teach you formulation chemistry, but she will show you how to read a label the way a formulator sees it: as functional building blocks, not just names.
If you're learning to formulate, or perhaps tired of feeling lost when you flip a product over, this is where you start.
Drop your name and email below for instant access to Lexie.
To chat with Lexie you will need a Chat GPT account (free account works).
Chat with Lexie now
I have read and agree to the terms & conditions.
